RADIO ADVERT

Today we have started our planning and writing our radio advert. Radio adverts for documentaries usually have a voiceover as in the documentary itself, this is usually done by the narrator himself and the advert will include some little voice clips from like an interview within the documentary.

The advert also acts as an enticing tool to create awareness and capture the audience's attention as well as informing people of when it is due to come on TV or online.

We have had a heated debate over what the date should be for the end of the advert and we have come to a conclusion that we should do 2 or 3 separate documentary adverts: one with "Thursday (date)", one with "Coming Soon".

Many serious adverts are usually just music and a voiceover whereas the more contemporary pressing matters over politics. religion, race and sex usually have snippets of people being interviewed within the documentary almost in a VoxPop style.