Newspaper Advert Research

The first Newspaper advert was used in the late 1830's with the first ever appearing in a French Newspaper called "La Presse". Newspapers introduced paid adverts so that they could lower prices of newspapers as a whole. And a lower prices meant that it would sell more of it's newspapers, increasing it's readership and ultimately increase profits.

This is an example of a very early newspaper advert. As you can see they have used a drawing and the advert has the name of the company it's logo (possibly the drawing) what they sell and where they are based. This advert doesn't, however, try to convince people to buy their product(s) by using clever motto's or slogans.
Over time, newspaper adverts have evolved into more picture based adverts than it's logo/name orientated forefather's.